Hey, I'm Enrique
I BELIEVE THE BEST DESIGN
FEELS EFFORTLESS.
SIMPLE ON THE SURFACE.
SMART UNDERNEATH.
I design Digital product
experiences that make
sense, visually, emotionally, and strategically.
Always grounded in storytelling, product thinking, and a clear sense of purpose.
my skills

UX Strategy

Interaction Design

Storytelling

Prototyping & Testing
Experience
121 DX (2025-Present)
PRODUCT DESIGNER - UI/UX Lead
- Designed end-to-end experiences for mobile apps, internal tools, and e-commerce sites, from user research and information architecture to high-fidelity UI and developer handoff in Figma.
- Projects include the Roland DG Connect mobile app, a website redesign for Jelly Belly, an interactive quiz for Stash Tea, and a custom-built internal AI tool named Pack Genie, among others.
Freelance (2019 – Present)
PRODUCT & VISUAL DESIGNER
- Developed UI assets, illustrations, and motion graphics for high-impact campaigns with brands like Bleacher Report, Puma, Conmebol, and Concacaf, including branded digital content for Copa América 2024.
- Led a full UX case study for the Cineteca Nacional, redesigning their website to improve accessibility, content discovery, and ticket purchase experience based on real user research.
UNESCO (2023 – 2024)
Design Consultant
- Designed the visual identity for UNESCO’s “Fit for Life” initiative, ensuring branding cohesion across digital and print materials.
- Created branding guidelines, promotional assets, and digital content for international campaigns.
bettylabs (2019-2021)
UI & Illustration Designer
- Designed UI-embedded illustrations for Sideline, improving user experience with interactive visuals.
- Created marketing and promotional visuals for Locker Room, later acquired by Spotify and rebranded as Spotify Live.
